Creative Director · Filmmaker · Founder
Buildinga universe,not a brand.
I'm Mar White. I direct, I build, I ship a video studio, a course, a food & travel show, and a growing library of thoughts on visibility, craft, and the quiet things that last.
01 · The universe
I make video that gets people seen, run companies I actually believe in, and write about the work in real time. This is where all of it lives: one home for the studio, the ventures, and the field notes.
02 · Latest thoughts
Notes from the
work in motion.
How I'm Funding My Own Wedding with a Photography Sprint
To help pay for my wedding, I built a hidden landing page, a video ad, and a full Stripe funnel in two weeks using AI \u2014 then texted the link to twenty people and closed four.
Documentary Portrait Photography: I Shoot Your Story, Not Just Your Face
Why I shoot documentary portraits: I'd rather follow you through a real day, at work or at home, and capture your story as it happens than pose you in a studio.
Filming a Laser Treatment I Knew Nothing About
Back at SlimFit Studios in Newport to film a laser skin treatment, shot in two formats, vertical and cinematic, with a focus on angles, detail, and just enough added light.
What a Barbershop Taught Me About Systematizing a Business
A barbershop in Irvine photographs your head after every cut so any stylist can reproduce it. Here's what that system taught me about scaling a one-person video company.
03 · Projects
What I'm
currently building.
Social Crush
A creative agency and talent management company helping founders build influence and grow through media.
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SEEN Framework
A framework, course, and education platform helping people stop hiding, communicate clearly, and share their story.
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Yum Fun Trips
A travel, food, lifestyle, and brand-partnership project created by Mar and Virginia.
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VidProject
Mar's current video-production and creative-services business.
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05 · Selected work